CMCC 5G Corner

2024-02-07 |

Harness 5G Technology for Precise Pedestrian Traffic Analysis

In today's fast-paced world, understanding customer behavior and optimizing business operations are crucial for success. With the advent of 5G technology, China Mobile International’s precise pedestrian traffic analysis tool enables businesses to analyze customer traffic with precision. By harnessing the power of 5G networks, combined with other high-precision positioning technologies, businesses can gather accurate data on pedestrian flow trajectories both indoors and outdoors. This data-driven approach provides valuable insights into customer preferences, optimizing tenant mix, and improving overall operational efficiency.

One of the key features of 5G-powered pedestrian traffic analysis is real-time customer flow statistics and monitoring. Businesses can gain a comprehensive understanding of customer flow throughout their premises with a single interface that compares real-time customer flow across various stores. This allows businesses to identify peak and off-peak hours, hot areas, and track customer movement patterns. By visualizing this data through dynamic heat maps, businesses can make informed decisions regarding store layouts and marketing activities.

5G technology enables offline consumer data collected to be transmitted to the cloud and correlated with location information and big data. This integration allows businesses to create detailed customer flow profiles, including gender and age distribution, purchasing power, workplace and residence distribution, and preferences. By analyzing these profiles, businesses can tailor their offerings to meet customer demands, optimize marketing strategies, and enhance the overall customer experience.

Leveraging the scale advantage of China Mobile’s 5G networks and big data analysis capabilities, businesses can access rich sources of data for pedestrian traffic analysis. With the support of leading 5G networks, businesses can utilize the high bandwidth, low latency, and wide connectivity capabilities to ensure secure, stable, and high-speed transmission of various data. This enables more efficient data transmission and application, providing businesses with a superior service experience.

The 5G-powered pedestrian traffic analysis tool has been used in the Changsha Huangxing Road Pedestrian Street Project. By integrating mobile big data, smart IoT devices, 5G base station positioning, and 5G message delivery, this project has revolutionized smart management, customer flow analysis, streetlight management, and video surveillance. With the help of the precise pedestrian traffic analysis system, the pedestrian street committee gained valuable insights into customer flow monitoring and optimization, leading to enhanced operational efficiency and improved services.

The utilization of 5G technology for precise pedestrian traffic analysis presents businesses with a powerful tool for understanding customer behavior and optimizing operations. Real-time customer flow monitoring and detailed customer flow analysis enable businesses to make data-driven decisions, enhancing customer experiences, optimizing tenant mix, and improving overall operational efficiency. As businesses continue to leverage the capabilities of 5G networks and big data, the future of pedestrian traffic analysis looks promising, opening doors to new possibilities and improved business outcomes.